Digital Print and Distribution Assignment Example | Topics and Well Written Essays - 250 words

Digital Print and Distribution - Assignment Example They possess customer data that enable them to create targeted campaigns for the web, email, and direct mail, and they can use the print magazines for advertising the digital editions. Consumers are usually willing to pay a higher price for the content they want when given options for content delivery, this is the wisdom behind bundling. Bundling, therefore, helps to offset the impact of subscription by increasing readership and consumers’ willingness to higher prices for editions. Devices that have internet access present a profound opportunity for the advertiser, as well as publishers. There are several important advantages of online newsstands and applications such as Apple Newsstand. The main advantage is improved visibility and discoverability to potential new readers. The Reader gets notifications when a new issue is available. Publishers can use online newsstands and applications as a means of upselling digital editions through their web content. This will, therefore, boost magazine

Why Did the English Civil War Begin Essay Example for Free

Why Did the English Civil War Begin Essay This essay will discuss a balanced argument on how the English Civil War began and who was responsible for it. The war was between King Charles I and Parliament. The winners in the end were Parliament on the 3rd of September 1651, when Parliament defeated Charles’ army. This will also include the 4 main factors, which were Power; Money; Religion and also King Charles’ personality. To begin with, some people believe that the worst reason why the Civil War started because of religion. Charles’ reign got off to a bad start, so he decided to marry a French princess catholic called, Henrietta Maria. This was very unpopular with Parliament. The Scots hated the new prayer book and decided to go to rebel against Charles. In the 1630s, King Charles I and Archbishop Laud made some changes to the Church of England. They claimed they tried to make it better, and believed that people would feel closer to God if churches were beautiful and decorated. But they were wrong. The idea made a lot of people annoyed with Charles, especially the Puritans. Henrietta Maria actually had her own chapel and priest, so maybe King Charles I was Catholic. Charles was responsible for it and King Charles was to blame for the cause of the war because of how he tried to change the Church of England. Secondly, it could be said that Money was a problem for Charles. We know that this was true because Charles had left Parliament and went out by himself, so he had to find a new way of raising money. Charles started wars often and practically lost all of them and this was costing him money. However, he did find a new way of getting money by having a thing called ‘Ship Money’. The money was used to improve the navy ships, but only counties on the coast would pay the ‘Ship Money’. King Charles I in 1634 asked the counties on the coast for the money; however the navy didn’t really need improving! In 1635, the following year, Ship Money needed to be demanded from the inland counties as well. It looked like Charles was going to make it permanent, which means it would have to be paid every year. Another way of finding out if tax was popular is that you know if people pay it or not. This then made Parliament very angry and I think Charles was convinced people weren’t paying, therefore he began the Civil War and he was responsible. Thirdly, it is true to say that Charles’ power was a long-term problem. In 1642, Charles attempted to arrest 5 MP’s, which makes the House of Commons very angry. The MP’s never trusted Charles and though the he planned to get rid of Parliament again after 2 years coming back with Parliament, which would mean he would rule by himself once again. In the early months of 1642, Charles most definitely convinced the MPs that this was what he was certainly planning. Charles charged into the House of Commons with 400 of his soldiers and demanded that five leading MPs were to be handed over for arrest. Luckily, the MPs had been warned and already fled to their boat down by the River Thames. They were then protected by the Council of London and treated like big heroes. Lastly, Charles’ personality wasn’t good. Charless personality as a politician was shaped by a difficult childhood. He was born on 19 November 1600, the third child of James VI of Scotland and his wife Anne of Denmark. During his early years he suffered from a combination of poor health and lack of parental affection. When he moved to England after Jamess accession in 1603 it was difficult to find a noble family to look after him because of fears that he might die on their hands; and he grew up very much in the shadow of his glamorous elder brother Prince Henry and his sister Elizabeth. People didn’t like Charles’ personality and therefore made him start the English Civil War. Finally, and in conclusion, it is my view that Charles was responsible for the English Civil War because of his actions towards Parliament. The reasons were because of his power he had, money issues, that he left Parliament then came back and that religion was an issue for his country.

Racial Preferences and the Constitution Essay -- Supreme Court Race Es

Racial Preferences and the Constitution The Constitution has survived two World Wars, a Civil War, and even slavery. This piece of paper was written to limit government in our lives and proclaim our rights as individuals. Through the course of time, Amendments have been added to aid in current events that were not foreseen when the Constitution was originally written. Sixteen presidents after the Constitution was written, slavery was abolished and the Thirteenth Amendment was passed.. Three years later came the Equal Protection clause in the Fourteenth Amendment and two years after that, the Supreme Court addressed voting rights in the Fifteenth Amendment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The decisions in Plessy and Brown are similar because of how the decisions affect the group instead of the individuals. The Court is continually ruling in regard to race instead of the individual. If the Constitution is truly color blind, then we would not have these distinctions between classes when the rulings are made. Each ruling by the Court should be done on an individual basis and by the merits of that particular individual instead of the color of ones skin. The only reason the court rules in favor of Brown is because the implications go beyond just the individual affected, the ruling will affect the entire black race. The effects of the Brown case go a lot further than the immediate case.   Ã‚  Ã‚  Ã‚  Ã‚  After the states had failed to integrate blacks and whites in society, the Federal Government stepped up to end this atrocity. For years and years citizens in each state have attempted to forgo the three Amendments mentioned previously. In each case the Courts have attempted to use Harlan's dissenting opinion in Plessy as their guide to uphold this "color blind Constitution."   Ã‚  Ã‚  Ã‚  Ã‚  In recent cases concerning racial preferences, the Supreme Court, largely under the leadership of Justice O'Connor, has articulated a new doctrine concerning the constitutionality of governmental racial classifications under the equal protection clause of the Fourteenth Amendment. The Court has determined, after twenty five years of debate, that the most stringent standard of review applies to all such classifications, even those intended to benefit rather than to burden historically disadvantaged minorities. This standard has been applied to racial preference programs in employment, state and federal ... ... Bakke v. Regents of the University of California also previously mentioned. In each case we are dealing with issues that supposedly were put to a halt with the 13th, 14th, and 15th Amendments. The Constitution continues to help some people and hinder others. Still over a hundred years later, we are still having conflicting results and are still referring to Harlan's dissenting opinion about a color blind Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  Every time the Supreme Court rules in favor of one thing the equal protection pendulum swings the other way just enough to inflict color on this color blind Constitution. Will the Constitution ever be color blind? One day when every race is mixed together and no one can claim that they are solely of one particular ethnic origin is when this color blind Constitution will occur. There are too many prejudice groups in society to say that the Constitution will soon be clearly color blind. I think the Supreme Court has an intent to make color blind decisions without understanding the inevitable outcome. The pendulum has to be in the middle for a color blind decision to be made. Any time you make an exception for one group, there is another group being affected.

Physical Therapy Essay

The profession of physical therapy intrigues me mainly because physical therapy has had a positive impact on my life and I want to be able to have a positive impact on others. Over the years I have had my fair share of injuries and have been fortunate enough to have a physical therapist work on me. The fact that my physical therapist was able to minimize my pain and expedite my recovery made me extremely appreciative of the profession. Physical therapy is an essential part of athletics, which is a large part of my life, and greatly benefits the sports world. Without physical therapists injuries would be much more detrimental and would therefore decrease the attractiveness of competing in a sport. In addition, I would love to work in a professional field pertaining to sports because they have had such a large impact on my life and have shaped who I am today. Physical therapy has many benefits outside of sports as well, including general physical activity. I lead a very active lifestyle and can’t imagine life without physical activity due to an injury, disease or illness. By providing rehabilitative care for individuals of all activity levels physical therapists allow them the freedom to be physically active. I believe that in order to live life to the fullest, your body needs to be able to take you wherever you want to go. I can’t think of a better profession than having a beneficial impact on others lives and helping them enjoy their lives. In addition to these personal reasons there are outside factors that also make the physical therapy profession appealing. Once you begin working, your job security increases greatly because injuries, illnesses and diseases will always be prevalent in society. This is very comforting to have the peace of mind that you won’t be replaced and it allows you to enjoy your job more. Also, most physical therapists work regular hours, which allows you to enjoy your time off work and not be worried about getting called in. Finally, I know multiple people that are either physical therapists, clinic owners, or even still students that couldn’t be happier with the decision they made to work in the field of physical therapy. The benefits of physical therapy on physical activity are immense and essential to people’s health. Overall, physical therapy impacts the general health of people in countless ways. Without physical therapy and  rehabilitative care, injuries, illnesses and diseases could be catastrophic to a person’s physical activity level. Physical therapists provide care that allows individuals to perform necessary daily tasks and carry out actions that improve their quality of life. In addition to general health and daily activity, physical therapy greatly benefits athletics. If athletes didn’t receive care after an injury, their healing time would increase dramatically. By providing specialized care, physical therapists help athletes return to play. This, in turn, keeps the sports industry running properly as the top athletes are able to perform and provide entertainment. Lastly, physical therapy benefits physical activity teaching proper form for activity, which helps prevent future injuries. By providing people with the knowledge necessary to live a physically active life, physical therapists greatly benefit physical activity. In order to be able to contribute to the career of physical therapy, I need to first fully understand what the profession entails. By gathering as much knowledge as possible about physical therapy, I will have the tools needed to be a great therapist and contribute to the career. To positively impact physical therapy, I would first need to practice professionally, which reflects positively on physical therapy as a whole. I believe it would be extremely beneficial to athletes to learn proper technique for physical activities. One contribution I would do my best to make happen would be providing a camp for sports teams that educate young athletes on form and injury prevention. I wish someone had taught me how to prevent injuries because I spent very little time being 100% healthy. Also, by specializing in a certain area of physical therapy I would have the knowledge necessary to create new treatments and exercises to maximize the benefit of therapy. Finally, I would also love to own a clinic, which would have a immense impact on my patients and physical therapy as a profession. The first person I interviewed was a woman. She is a physical therapist at a clinic in Truckee, CA where I’m from. She received her Bachelors degree from UC Santa Barbara and her Masters degree from Chapman. I chose to interview her because she helped out with the local high school teams, almost like a trainer, but also because I was curious to see what it’s like to work in a clinic. Over the years I’ve had my share of injuries so I’ve gotten to know  her pretty well. She turned me on to physical therapy related professions because she has helped me rehab my more serious injuries and she has done a lot of athletic training type work for me during soccer. I interviewed her because I wanted her opinion on physical therapy versus athletic training since she does both. My second interview was with a man who is a recent graduate of the kinesiology program Saint Mary’s. He received his Master’s degree in Kinesiology, but still wasn’t exactly sure what profession he wanted to be in. He said that Kinesiology is a very versatile major and that you can do a lot of different careers with it. He recommended that I continue on the path of Kinesiology because he hasn’t even figured out what he wants to do yet, but he still has options to choose from. His final advice to me was to do everything to the best of my potential and the rest will come to you. In conclusion, physical therapy is a career I could definitely see myself pursuing because of the countless benefits that come with the career. As a physical therapist I would strive to provide the best care for each of my patients in hopes that I would have a positive impact on their lives. Physical therapy is an essential health care profession and I am very interested in becoming a part of it. References â€Å"Kinesiology Interview.† Scott Eberhardt. Personal interview. 27 Mar. 2014. â€Å"Physical Therapy Interview.† Joanna McMullen. Personal interview. 27 Mar. 2014.

Nella Larsen’s “Passing”

The history of racism traces its roots back to the times when skin color really mattered. A few centuries ago it was the main criteria according to which people were forced to judge each other. The skin color was determining their social status, lifestyle and the attitude of the surrounding society. Also, it used to be an unwritten law during elections, job interviews, etc., to discriminate the blacks, which caused a full-scale limitation of their rights. In fact, in modern society nothing has dramatically changed in the perception of the racial diversity. The only change that has come into being is the difference between light-skinned and dark-skinned black people. It has been noticed that people with light hue of skin have more privileges than those who can be described as the African Americans or the Blacks. This phenomenon is called colorism (however, for some reason Webster’s Dictionary doesn’t indicate this term) and denotes a type of racial discrimination towards the dark-skinned while their close counterparts — the light-skinned people are treated more respectably at all levels of social system in the USA and other countries. It can be explained by the fact that although there exists a great variety of anti-racist movements, people unconsciously refer to the old stereotype that white skin is an ideal color for a human creature (together with blue eyes, blond hair and thinness) and is taken as success. Consequently, the rest has to either change their color as Michael Jackson did or reconcile themselves to the circumstances of reality. Note, that colorism is not only associated with the blacks. Unfortunately, this notion as well concerns communities that differ from the white race. Therefore, the Japanese, the Chinese, the Arab, the Native American people are also to be â€Å"blamed†. Desire to match the â€Å"ideal† pushes them to absurd: Arabs resort to the help of the surgeon who will refine their nose shape, Japanese do the same in order to change the color and shape of their eyes, etc. People from all over the world have established all kinds of organizations, clubs, and associations, where they assemble to discuss urgent problems of the blacks to protect their rights and work towards the improvement of the their life standards. Among the indicated above groups it’s possible to distinguish some Black organizations such as â€Å"The Blue Vein Society† where the black person should have his blue veins clearly seen from under the skin in order to get a membership. Another association would not allow the black participate in its activity unless his skin hue is no darker than a brown paper bag.   Therefore, individuals with lighter tone of the skin are considered to be closer to the white race and are treated accordingly. The issue of the skin tone has been vividly discussed in mass media but unsurprisingly enough has never become a subject of hot debate among the authorities. In 1920s a well-known American black female author Nella Larson decided to write a book, which would kodak the influence of the color tone of the blacks on their relationships among each other as well as social attitude and life opportunities in general. The book â€Å"Passing† was published in 1929 and received favorable reviews from the majority of readers. During the Harlem Renaissance era staring at the end of WWI and lasting till 1930s, those having the light hue of the skin have considered themselves almost white easily getting their privileges. As for the blacks, they have come to the point where the society forced them to hate themselves for their skin color. Thus, the main problem of the book seen from various angles is colorism. It would be wrong to consider colorism less essential than racism as, in fact, it is even more dangerous as it provokes tension inside the black communities who ought to preserve their identity forcing people with darker skin to feel as if they were less valuable, unimportant human beings having minimum rights and benefits. The recognition of the notion of colorism assists us in dividing the negative phenomenon of racism into several separate problems that therefore can be much easier to solve. The book â€Å"Passing† depicts the story of two women Irene Redfield and Clare Kendry who have not been in touch for a long time, but reunited already having husbands, children and their own lifestyles. Both of them are light-skinned black females, but Clare was the one who has been passing as a white woman during all of her life in spite of the fact that her husband was a violent opponent of the blacks. Through the whole book one can observe a debatable notion whether it is worthwhile having a light tone of a skin to identify oneself as the black and to refuse from the advantage an American white citizen receives on regular basis or to perceive oneself as a white person and to try to penetrate into the white society with all its opportunities and â€Å"equal† rights leaving behind black culture and identity. Irene opposes the idea of abandoning her black roots and subconsciously takes pride in her origin. Being strongly attracted to Clare, she, however, disapproves her behavior in terms of endeavoring to reach the white upper crust. Interestingly enough, Irene’s character doesn’t have a strong incentive in life. Her existence amounts to nothing more than her family and setting up charity activities for the local cream of the crop. She assumes that her light skin allows her to look down on her dark-skinned companions. This can be clearly observed in the dialog between her and Clare after the latter has spent some time chattering with two Irene’s black servants Zulena and Sadie leaving behind general opinion. (Larsen 79). With an ulterior motive, Larsen chooses to place two black women in the role of servants in particular. It is difficult for Irene to overcome the stereotype of the racial diversity and to lower herself to the level of black low-income servants who nevertheless along with their mistress belong to the same group of the blacks. Nella Larsen in her book â€Å"Passing† brings up the gender issue among those willing to escape from their black roots and become one of the whites. This is vividly described at the beginning of the book while women are having a talk about Clare’s friend Claude Jones who used to be the black but has passed and turned into a Jew. The idea of his break-in doesn’t arouse a protest or indignation among the young ladies; moreover, they consider Claude’s abandonment of his origin a weakness that can easily be forgiven and forgotten: â€Å"Oh, he’s a scream all right†¦ Still, it’s his own business† (Larsen 37). At the same time, women are looked at as traitors trying to cross cultural and skin color lines. Applying theory in practice, image makers unnoticeably turn the audience away from the dark-skinned by putting an image of a black male, not on any account a black woman, into the movie and making him fall in love with a white girl or in very rare instances a mulatto girl who in future will give a birth to less darker generation. Larsen also emphasize the role of man by describing Clare’s husband John Bellew who was an ardent racist and an enemy of the blacks. John Bellew becomes a personification of racism, not mentioning colorism, and places his convictions higher than his love for Clare. His belief in Clare’s real origin start growing very fast revealing the truth of the racial issue of his wife as the book goes on. Irene finds herself under the tension of both Clare and John who keep constraining her to pass. Who knows what would happen if John had time to talk to Clare before her death? Divorce? Soul-searching? In any case, nothing has higher price than life, particularly the hue of the skin. But Clare suspects that there is only the slight chance that her husband would change his attitude towards the blacks. Throughout the book Clare is a devoted follower of the idea of passing as she oftentimes describes the positive sides of the world she is living in to Irene. However, later on she starts complaining about the awfulness of her state and tells her friend that ultimately she would be happier and safer than herself. Unfortunately, the problem of skin tone differentiation remains of current importance even nowadays, in spite of all the technological advances and scientific progress, which seemingly have to contribute to the development of moral values. Basically, the reason lies in the human nature, which cannot be in any way modified or suppressed for a long time. According the study of the PhD student Mr. Michael Harrison, the issue of colorism has a great impact on a business sphere. He claims, for instance, that when two black people with equal experience, talents and personal characteristics are applying for a job, the one who is the light-skinned black individual will most likely occupy the desired position, no matter how sad it is. Plenty of people are making a statement regarding being not implicated in racism, but whenever a conversation deals with colorism and the topic of light-skinned and dark-skinned black individuals reaches the boiling point they shade. Together with mass media representatives they are playing a strategic game where they refer to such celebrities like Mariah Carey, Van Diesel, and Halle Berry as the black, purposefully leaving the fact that these famous figures are light-skinned black people without consideration. This policy shapes the worldview of how the black person must look like and creates an image of exotic appearance of the light-skinned individuals. This results in a new different approach toward those people whose skin is of ebony color. Obviously enough, they are most likely not to get a proper education, descent job and all those regular amenities of life taken for granted by white citizens. Experts say, that in average 70% of dark-skinned black African Americans tend to have menial jobs more often than their light-skinned partners as the last ones make 30% of lower-paid salaried workers. Overall, social opinion served through media has become so powerful and influential lately, that it’s hard to think about the future. Try, for example, to imagine a light or a dark-skinned angel from the top to the bottom, his face expression, hairstyle, clothing, etc. At best, you will get an image of the Angel of Death. Or an Assistant Professor of Sociology at Morehouse College Larry D. Crawford in his study (1997) asks the audience whether they have ever thought why â€Å"does the general complexion become darker and darker when you travel from upper to middle to lower class African communities? Why is it that most homeless men are dark complexioned? Why do we become affectively shocked or disturbed at the sight of a light complexioned homeless man? Why does the former seem more natural and the latter utterly out of place? Why is it that most homeless women are also dark complexioned?†Ã‚   He also refers to the fact that the majority of slaves were dark-skinned black people as the argument of a great difference between the latter and those who had light tone of skin. Is it possible to fully realize an enormous size of the problem of skin color? Would it be better if our mankind was created color-blind? Is there any excuse why individuals with white skin color making 10% of world’s population rule the world and establish priorities for others? Is it possible to explain this phenomenon to our grandchildren? Who is the one to stop the on-going mutual misunderstanding reflected in so many generations of the whites and the blacks, both with light and dark hue of skin? It goes without saying that during a course of the years the issue of racism and colorism has been relevant globally and constantly. History should have taught us a good lesson about the consequences of human distorted apprehension of skin hues through worldwide slavery, Civil War and numerous unknown historical events. REFERENCES 1.  Ã‚  Ã‚  Ã‚  Ã‚   Larsen, N. Passing. New York: Penguin, 1997. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Crawford, D. Larry. â€Å"Racism, Colorism and Power†. National Black United Front. 19 October 2006   

Edenic Myth in The Great Gatsb essays

Edenic Myth in The Great Gatsb essays Picture this: You are the director of a high budget feature film. You are in the process of filming a brilliant scene in which a man and a woman have just escaped from a near-death situation and have found themselves atop a mountain in the pouring rain, but alas, safe and out of harm's way. In the midst of all the insanity, they realize that their attraction for each other is love at its finest, and as they prepare for a beautiful, passionate, Hollywood-style kiss, the treacherous storm clouds above them dissipate into a clear, star-filled sky strategically designed to intensify this glorious moment. They embrace, and they kiss. It is a long, fabulous kiss. Or, so they thought. When the kiss is complete, they stare into each other's eyes, and from the sidelines we hear, "Cut!" "What was wrong with that?" demands the leading man. "That was perfect!" "Oh, no it wasn't." you reply. "There was nothing perfect about it. The rain stopped too early, the wind was blowing too hard, and the two of you just kissed like you've never met!" "So, what do you want to do?" snaps the leading lady. "You want to do it again?" "Yes, I do." You answer. "And again, and again, and again. Until we get it right. I want this scene to be perfect!" Wouldn't it be fantastic if we could do things repeatedly until we were delighted with the results? Wouldn't it be grand to stop at a certain point, evaluate what we have done thus far, decide what was not perfect, and subsequently perfect it? In reality, most of us are aware that this is simply not an option. Knowing that we cannot change what has already happened is perhaps a large reason why many of us feel regret as we get older. When reflecting on our lives, we tend to use phrases like, "If I could do it all over again, I would never..." or "If I knew then what I know now..." It is our own way of expressing the real truth: what's done is done. One of the main characters in F. Scott...

Medical Testing On Animals Essays - Laboratory Techniques

Medical Testing On Animals Essays - Laboratory Techniques Medical Testing on Animals Every year, nearly 100 million animals die in research laboratories at the hands of curious scientists who perform outdated and inaccurate tests that prove no benefit to humans or animals. Before these animals die, they are routinely burned, scalded, poisoned, starved, given electric shocks, addicted to drugs, subjected to near freezing temperatures, dosed with radioactive elements, driven insane, deliberately inflicted with diseases such as cancer, diabetes, oral infections, stomach ulcers, Syphilis, herpes, and AIDS. Their eyes are surgically removed; their brains and spinal cords damaged, and their bones broken. The usage of anesthesia is not mandated by law, and consequently, thus is rarely administered. Despite all of this cruelty, not a single disease has been cured through vivisection in this century. The overall adult cancer rate has risen in the past 40 years and a fatal heart attack strikes a person every 45 seconds. The Centers for Disease Control estimate that 70-80% of the common diseases killing Americans are preventable given a responsible diet and lifestyle. Drug testing on animals is inaccurate and does not benefit humans or animals at all. Animals including, but not limited to, dogs, cats, mice, rats, guinea pigs, hamsters, gerbils, rhesus monkeys, imported primates, owls, deer, sheep, llama, and cattle are commonly used for vivisection. Vivisection is the medical term for the practice of experimenting on animals. Charles River Breeding Laboratories, a company owned by Bausch and Lomb, provides 40-50% of the animals used in experiments of laboratories. The other remainig misfortunate animals come from places a little closer to you and me. Some of them come from animal shelters, some come from the "free to good home" ads in the classified section of the newspaper, some from unsuspecting people who allow their companion animals to become pregnant, or even worse, some have been stolen directly from their own front yard. Imagine your pet one day being crammed into a cage with ten other animals waiting to die like approximately 20-100 million other animals do each year in numerous unreliable tests. More than 205,000 new drugs are marketed worldwide every year, most after undergoing the most common unreliable test method still in use: animal vivisection. The current system of drug testing places consumers in a dangerous predicament. According to the General Accounting Office, more than half of the prescription drugs approved by the Food and Drug Administration between 1976 and 1985 caused serious side effects that later caused the drugs to be either re-labeled or removed from the market. The following drugs passed safe in animal experiments but proved tragic consequences in humans: Opren: 3500 people suffered serious side effects including damage to skin, eyes, liver, and kidneys. Thalidomide: Caused about 10,000 birth defects worldwide Clioquinol: Caused 30,000 cases of blindness and/or paralysis and thousands of deaths Conversely, many drugs that are beneficial to humans are dangerous or even fatal to animals: Penicillin: An antibiotic to humans, but kill's guinea pigs. Aspirin: Caused birth defects in rats, mice, monkeys, guinea pigs, cats and dogs, but not humans. This is obvious proof that testing on animals is unreliable, but sadistic tests still go on every day. The Physicians Committee for Responsible Medicine reports that sophisticated non-animal research methods are more accurate, less expensive, and less-time consuming than traditional animal based research methods. Fewer accidental deaths caused by drugs and treatments would occur if stubborn bureaucrats and wealthy vivisectors would use the more accurate alternatives such as: 1. Cell and tissue culture in vitro. 2. Microorganisms and other species of little or no capacity for pain or suffering. 3. Computer models to answer questions and guide animal research. 4. Fewer animals used per study. 5. Less poorly planned work. If animal experimentation was eliminated, it would free up 6.8 billion dollars that could be used for education programs and medical assiezce programs for low-income individuals; helping the more than 30 million U.S. citizens who cannot afford health insurance, rather than making animals sick. There will be nearly 275,000 animals dead this time tomorrow that were not dead right now. The numbers are real and this happening in our world every day only because it is a multibillion dollar income for some people and is legal in the U.S. The National Institutes of

Description of Major Figures of the Trojan War

Description of Major Figures of the Trojan War AgamemnonAgamemnon was the leader of the Greek forces in the Trojan War. He was the brother-in-law of Helen of Troy. Agamemnon was married to Clytemnestra, the sister of Menelaus wife, Helen of Troy.AgamemnonAjaxAjax was one of the suitors of Helen and so was one of the members of the Greek force against Troy in the Trojan War. He was almost as skilled a fighter as Achilles. Ajax killed himself.AjaxAndromacheAndromache was the loving wife of the Trojan prince Hector and mother of their son, Astyanax. Hector and Astyanax were killed, Troy destroyed, and (at the end of the Trojan War) Andromache was taken as a war bride, by Neoptolemus, son of Achilles, to whom she bore Amphialus, Molossus, Pielus, and Pergamus.AndromacheCassandraCassandra, a princess of Troy, was awarded as a war bride to Agamemnon at the end of the Trojan War. Cassandra prophesied their murder, but as was true with all her prophecies because of a curse from Apollo, Cassandra was not believed.CassandraClytemnestraClyt emnestra was the wife of Agamemnon. She ruled in his stead while Agamemnon went off to fight the Trojan War. When he returned, after having murdered their daughter Iphigenia, she killed him. Their son, Orestes, in turn, killed her. Not all version of the story has Clytemnestra slaying her husband. Sometimes it is her lover.ClytemnestraHectorHector was a Trojan prince and the leading hero of the Trojans in the Trojan War.HectorHecubaHecuba or Hecabe was the wife of Priam, King of Troy. Hecuba was the mother of Paris, Hector, Cassandra, and many others. She was given to Odysseus after the war.HecubaHelen of TroyHelen was the daughter of Leda and Zeus, sister of Clytemnestra, Castor and Pollux (the Dioscuri), and wife of Menelaus. Helens beauty was so overwhelming that Theseus and Paris abducted her and the Trojan War was fought to bring her back home.Helen of Troy Basics Characters in the Iliad In addition to the list of major characters in the Trojan War above and below, for each book of the Trojan War story The Iliad, I have included a page describing its main characters. Books of the Iliad With Character Lists for Each AchillesAchilles was the leading hero of the Greeks in the Trojan War. Homer focuses on Achilles and the wrath of Achilles in the Iliad.AchillesIphigeniaIphigenia was a daughter of Clytemnestra and Agamemnon. Agamemnon sacrificed Iphigenia to Artemis at Aulis in order to obtain favorable wind for the sails of the ships waiting to sail to Troy.​IphigeniaMenelausMenelaus was the king of Sparta. Helen, the wife of Menelaus was stolen by a prince of Troy while a guest in the palace of Menelaus.MenelausOdysseusCrafty Odysseus and his ten-year return to Ithaca from the war at Troy.OdysseusPatroclusPatroclus was a dear friend of Achilles who put on the armor of Achilles and led Achilles Myrmidons into battle, while Achilles was sulking on the sidelines. Patroclus was killed by Hector.  PatroclusPenelopePenelope, the faithful wife of Odysseus, kept suitors at bay for twenty years while her husband fought at Troy and suffered Poseidons wrath on his return home. During this time, she raised their son Telemachus to adulthood.PenelopePriamPriam was the king of Troy during the Trojan War. Hecuba was the wife of Priam. Their daughters were Creusa, Laodice, Polyxena, and Cassandra. Their sons were Hector, Paris (Alexander), Deiphobus, Helenus, Pammon, Polites, Antiphus, Hipponous, Polydorus, and Troilus.PriamSarpedonSarpedon was a leader of Lycia and an ally of the Trojans in the Trojan War. Sarpedon was a son of Zeus. Patroclus killed Sarpedon.Sarpedon

Theoretical Approaches to International Development Essay

Theoretical Approaches to International Development - Essay Example Although the world bodies on development argue that poverty has been reduced, the rates of under-development are still too high in many countries. World Bank argue that world population living in poverty has reduced tremendously in the past as a result of implementation of development policies on poor countries. This implies that if their data is correct, the world has attained one of the millennium development goals of reducing poverty levels by 50%. This review of international development approaches has considered three articles by Onis and Senses, Leftwich, and Kiely. These authors have analysed various features of development and approaches in measuring equality. This review covers a summary of key points raised by the authors, analysis of their strengths and weaknesses and comment based on these authors’ articles. Onis and Senses in their article, â€Å"Rethinking the Emerging Post-Washington Consensus,† have analysed the outcomes of new Post Washington consensus as a development debate. The authors have also analysed the new development orthodoxy that advocated for a new development model based on the fact that individualisation should be primary, outward orientation, liberalisation of market, and state contradiction. According to them, the state is viewed as the cause of retarded development. States are viewed as causing delay in development through many sectors they have created. These sectors make development processes longer (Onis and Senses, 2005, p. 264). Neoliberal orthodoxy was supported by ‘new political economy’ model which was opposed to sectors claiming that they were supporting majority interests. In essence, ‘new political economy’ model fostered individualism. Later, there were challenges that were noted in development by the use of neoliberal orthodoxy that led to the rise of Post-Washington Consensus. This consensus emphasised the importance of the state in development. It represented critical anal ysis of former paradigms in development i.e. national developmentalism and neoliberalism. This new approach recognises the place of the state in development but also emphasises the need for the state to avoid failures in the market. Post-Washington Consensus is challenged by its narrow look of issues related to market (Onis and Senses, 2005, p. 279). The agenda of this consensus is not adopted by Bretton Woods institutions like IMF. Onis and Senses conclude that there still are inequalities that are resulting in poverty even with Post-Washington Consensus (Onis and Senses, 2005, p. 287). Onis and Sense’s article has analysed various development models distinguishing their efficiency. However, their argument does not show explicitly the most favourable methods towards development. They cited different challenges of each models but never came with a recommendation of one. Kiely’s article is an evaluation of whether there has been any significant reduction in poverty leve ls. Kiely criticises the World Bank’s report that population living in absolute poverty were reduced by 400 million from 1.4billion in 1980. Other researchers indicate that poverty levels were reduced to 18% by the year 2000 from 46% in 1980. His work is a criticism of the definition of absolute poverty, which World Bank defines as Purchasing Power Parity. He claims that this method was just aimed at creating optimism of having achieved reduction in poverty level. Kiely criticises the method of measuring poverty level by Purchasing Power Parity saying that prices of commodities are likely to change in different

Land Law Essay Example | Topics and Well Written Essays - 2000 words - 1

Land Law - Essay Example Therefore, it is important to now that Under (Law of Property Act 1925 s 199(1)(ii)(a)), the occupant(s) of the property have major interests ‘since it is implicit in Williams & Glyn’s Bank v Boland [1981] AC 487, Midland Bank v Dobson [1986] 1 FLR 171 and Lloyds Bank v Rosset [1991] 1 AC 107 that the beneficial interest (of the third parties) under this trust precedes the court order’ (Milney, 1997). It is an important consideration that belief involved in proprietary estoppel cases can be in any rights in and over the property. Tom, another third party, through a properly executed deed, was given exclusive possession over a cottage in the property for a period of six years. In simpler words, the said cottage was given on lease to Tom by the sole registered owner, Simon. The deed is a legal contact between the two parties with specified terms and conditions. The contractual obligations are legally binding on the two parties. When the property is transferred or sold to another person, the liabilities and other encumbrances, unless discounted, are also carried forward, without affecting the rights of the people, especially those who are leased part of the property through proper legal deals. According to LRA 2002(c.9) Section 12(8), ‘registration with possessory title has the same effect as registration with absolute title, except that it does not affect the enforcement of any estate, right or interest adverse to, or in derogation of, the proprietor’s title subsisting at the time of registration or then capable of arising’ (www.opsi.gov.uk). Simon had also given right of way over his driveway to his neighbour Nora, for ‘as long as you live’. This law of easement primarily provides a right to use a piece of land by the neighbours for performing specific functions. The most popular easement is ‘right to

Mental Health Nursing Mental Status Exam on a mental health patient Essay

Mental Health Nursing Mental Status Exam on a mental health patient - Essay Example The patient herself does not have an extensive prior hospitalization history. She does have history of: depression, hypertension, diabetes. Treatment recommendations are: management per psychiatry. She does not have any prior history of mental illness or a family history of mental illness. She is a retired school teacher, and worked for nearly 40 years before retiring. There is nothing in her professional record to indicate any psychiatric problems. Though she does claim that she has been depressed all her life, Interviews with family members indicate a person who is generally lived a balanced life . Though she and her husband never had any children and had only each other for company, they seemed generally to be a normal old couple. Financially, while they were not very well off, They seemed generally comfortable. She says she is in the hospital because she is losing weight and is overwhelmed with things at home. Her husband died while both of them where in the hospital , he was sic k for a very long time with cancer in his lungs and he never went to the doctor because they had no insurance and no money for doctor visits. She went in because she was dehydrated and getting sick. She feels now that her husband is gone that once she gets back home that she is going to be overwhelmed and have no idea how to take care of the herself, the house and bills.

Personal Ways of Knowing Essay Example | Topics and Well Written Essays - 1000 words

Personal Ways of Knowing - Essay Example Indeed, these early experiences almost certainly shaped and directed my interests towards a career in healthcare. In college, I took my first steps towards becoming a health care professional when I started a 4 year Bachelor’s Degree in Nursing. In my opinion the role of the nurse is not just performing set tasks to alleviate a clinical condition but rather to take a holistic approach and treating the individual as a whole and not just as a clinical case! With holistic care not only is the clinical condition treated but the patients’ general well-being and satisfaction is also optimized. As a nurse therefore all my efforts are directed toward helping and supporting the patient to recover and become capable of taking care of his/ her needs. Patient’s safety is, of course, a vital part of optimal care whereby critical thinking should be utilized to avoid any errors or mistakes in delivering care as well as solving any other work related problems. Indeed, being a nu rse involves much more than performing technical tasks. It requires a personal and professional commitment for effective delivery of goals and objectives. After I graduated and completed a one year internship I started my journey in nursing by working in King Faisal specialist hospital as RN in neuroscience ward for one year. As I was eager to learn new skills and gain more knowledge, I enrolled in one year Diploma in Critical Care accredited by Saudi council. The diploma equipped with necessary skills and knowledge to work successfully in the ICU for almost two years, providing care for critically ill patients. During this period I was occasionally assigned to teach the new staff and nursing students as a preceptorship. I enjoyed this teaching experience, finding myself capable to facilitate and pass on knowledge to others as well as having the ability to explain things to my students clearly. This was also a crucial period when I realized that acquisition of knowledge is an ongoin g process and needs to be adopted within the work culture. I realized that I like to teach and decided to move to academic field. I strongly believed that I have the potential to become an exceptional teacher. At the end of 2008, I was accepted to work as teaching assistant at King Saud bin Abdulaziz University for Health Sciences, Nursing College (KSAU). I was responsible to facilitate the new knowledge, skills, and practice to the nursing students during their clinical day. Also, I was helping them in applying theory to practice. As a teacher, I understood the importance of ‘knowing’ and the process by which the personal knowledge accrued is used within the profession to improve and improvise the outcome. Porter (2010) emphasizes that evidence based practice greatly facilitates in decision making process in the care of individual patients. I support the view because individual patient’s needs are unique while the treatment could be similar to others. While work ing in KSAU, I was awarded a full scholarship to study abroad to help broaden the knowledge of academic and clinical nursing by the kingdom of Saudi Arabia. I took the challenge that this opportunity had offered mainly because I am dedicated, motivated, and ambitious to continue my higher education. Mantzorou and Mastrogiannis (2011) assert that knowing the patients is vital ingredient of effective nursing practice that thrives on clinical learning, development of cognitive, intuitive and experiential and personal knowledge

Describe Wilson's Moral Diplomacy policies Research Paper

Describe Wilson's Moral Diplomacy policies - Research Paper Example Thus, Wilson’s moral diplomacy policies were essential as they encouraged people to develop reliable and desirable international relations, especially between the United State and other democratic nations. According to the text, Experience History, Volume 2: To 1877, strong international relations and affairs are the origin of development and economic growth in nations, and this is observed from the developments in the United States. The moral diplomacy policies fostered by Wilson were essentially rooted on the economic power with the understanding that democracy was, and is still the most salient aspect of a stable and growing country. Moral democracy was encouraged in the nation as it endorsed democracy and peace in the respective nation and other nations that had similar moral beliefs with U.S (James, Brian, Christine, Mark & Michael, 149-476). Reflecting on the argument of Wilson, (James, Brian, Christine, Mark & Michael, 149-476) the execution of the policies majored at c ondemning imperialism, as this aided the nation in improving its relations with other nations. In addition, the economic growth of the nation would be rapid as U.S was ready to support other nations who had democratic governments and had positive impacts to the economy and developments in U.S among other democratic nations. ... According to the text, implementation of the moral policies in the United State improved the international affairs among other democrats in the sense that the social, political and economic sectors of the respective nations were improved leading to standardized living styles in the nations (James, Brian, Christine, Mark & Michael, 149-476). The president used the fact that United State is a leading participant in the world economy to convince, and force other nations to submit to his moral diplomacy to improve the nation’s economic relations with other countries. Considering the article, The National Experience: A History of the United States (Pt. 1 & 2), the authors tried to define moral diplomacy as a tool that president Wilson attempted to use to win the social, political and economic support from other nations that were democratic. The writer shows how the President hoped to manipulate, and control other nations through economic pressures, and he achieved this by the effor ts he made in denying other nations that were, not to his idea economic support. According to the president, â€Å"The force if America is the force of moral principle†, and this was the phrase that he used to win support from other nations, thus raising the economic relations of his nation, U.S (John, William, Edmund, Arthur & Kenneth, 289-892). The moral diplomacy, according to the authors had several benefits and demerits to United State and other participating nations. For instance, American’s economic interests in other democratic nations are raised in the sense that, since U.S is a key player in the world economy, other nations depend on her for their economic development and this consequently raises the economic interests she has with other countries.

Personal Ways of Knowing Essay Example | Topics and Well Written Essays - 1000 words

Personal Ways of Knowing - Essay Example Indeed, these early experiences almost certainly shaped and directed my interests towards a career in healthcare. In college, I took my first steps towards becoming a health care professional when I started a 4 year Bachelor’s Degree in Nursing. In my opinion the role of the nurse is not just performing set tasks to alleviate a clinical condition but rather to take a holistic approach and treating the individual as a whole and not just as a clinical case! With holistic care not only is the clinical condition treated but the patients’ general well-being and satisfaction is also optimized. As a nurse therefore all my efforts are directed toward helping and supporting the patient to recover and become capable of taking care of his/ her needs. Patient’s safety is, of course, a vital part of optimal care whereby critical thinking should be utilized to avoid any errors or mistakes in delivering care as well as solving any other work related problems. Indeed, being a nu rse involves much more than performing technical tasks. It requires a personal and professional commitment for effective delivery of goals and objectives. After I graduated and completed a one year internship I started my journey in nursing by working in King Faisal specialist hospital as RN in neuroscience ward for one year. As I was eager to learn new skills and gain more knowledge, I enrolled in one year Diploma in Critical Care accredited by Saudi council. The diploma equipped with necessary skills and knowledge to work successfully in the ICU for almost two years, providing care for critically ill patients. During this period I was occasionally assigned to teach the new staff and nursing students as a preceptorship. I enjoyed this teaching experience, finding myself capable to facilitate and pass on knowledge to others as well as having the ability to explain things to my students clearly. This was also a crucial period when I realized that acquisition of knowledge is an ongoin g process and needs to be adopted within the work culture. I realized that I like to teach and decided to move to academic field. I strongly believed that I have the potential to become an exceptional teacher. At the end of 2008, I was accepted to work as teaching assistant at King Saud bin Abdulaziz University for Health Sciences, Nursing College (KSAU). I was responsible to facilitate the new knowledge, skills, and practice to the nursing students during their clinical day. Also, I was helping them in applying theory to practice. As a teacher, I understood the importance of ‘knowing’ and the process by which the personal knowledge accrued is used within the profession to improve and improvise the outcome. Porter (2010) emphasizes that evidence based practice greatly facilitates in decision making process in the care of individual patients. I support the view because individual patient’s needs are unique while the treatment could be similar to others. While work ing in KSAU, I was awarded a full scholarship to study abroad to help broaden the knowledge of academic and clinical nursing by the kingdom of Saudi Arabia. I took the challenge that this opportunity had offered mainly because I am dedicated, motivated, and ambitious to continue my higher education. Mantzorou and Mastrogiannis (2011) assert that knowing the patients is vital ingredient of effective nursing practice that thrives on clinical learning, development of cognitive, intuitive and experiential and personal knowledge

Military Pay Assignment Example | Topics and Well Written Essays - 1250 words

Military Pay - Assignment Example In order to carryout this research, some of the resources that must be carried include electronics e.g. a laptop and mobile phone. Laptop will help in recording and storing information collected from the informants. This is a reliable storage facility because information is permanently stored. Writing materials are very essential when carrying out research. This is because the activity involves lots of recording. The researcher notes down information gathered from the informant in a notebook. These are mainly short notes that are later expounded when compiling data. Biro pens should also be enough for the number of people intended to fill the questionnaires.According to Nasu (2009), money is a major resource. In order to carry out any research, the researcher should ensure that he/she has enough funds. Most of the activities need money. For instance, money is needed to cater for transport purposes. In order to collect reliable data, the researcher should collect data in different reg ions and from different military officers then compare. Money is needed to cater for food and accommodation. What and where the researcher will eat, rest and sleep has to be paid for. The researcher should have enough airtime to feed their mobile phone to enable communications to take place, pay assistants who help in carrying out research as well as be in a position to cater for his and their medical needs. I will buy some gifts to motivate the informants. Finally, I will have the questionnaire and survey questions. that will be used to carry out the survey at hand. Personnel In order to carry out this research successfully, I have to hire somebody who will assist me carryout various activities. For instance, he/she will help me in distributing questionnaires to informants and collecting them after they have been filled. The research assistant will help in collection and documentation of data. Secondly, I will need somebody to help me go through areas I may not be familiar with. During data collection, I will visit different areas some which I may never have been before and that is why I may need somebody’s assistance. It may be difficult to access some of the areas I will have to visit because of poor or lack of roads. In this case I will need somebody to take me there through other means like motorbikes or animal transport like camels. Finally, I will need somebody to type and print the report after data collection and analysis has been completed (Orakhelashvili, 2011)

The Columbia Encyclopedia Essay Example for Free

The Columbia Encyclopedia Essay Camera inventions multiplied speeds pictures can become available. Someone explored the possibilities of different ways to use many pictures at one time. The amazing invention was moving photography, motion pictures, short for pictures in motion. The first motion pictures made with a single camera were by E. J. Marey, a French physician, in the 1880s, in the course of his study of motion. (The Columbia Encyclopedia) Art historians document the camera obscura was invented dating as far back as 200-300 B. C. but it is Aristotle who popularized the item, finding many useful purposes for it. Film, television and movie programs use light shinning through a miniature circle narrowing the focus of the object, reflected on a huge screen. This technical invention allowing high quality moving pictures to be possible began when Aristotle used the invention to study science, specifically the sun. To explain the camera obscura in simple terms, it is a box, with a pinhole, and light reflects through the tiny pinhole. The amount of light allowed to shine through the pinhole is controlled, giving the objects more detailed precise pictures, more focus. The next step camera technology was the Kinetoscope. In 1889 Thomas Edison and his staff developed the Kinetograph, a camera using rolls of coated celluloid film, and the Kinetoscope, a device for peep-show viewing using photographs that flipped in sequence. (The Columbia Encyclopedia) The Kinetoscope was to the camera obscura what the digital camera is to the Polaroid camera. It allowed a series of pictures to be produced and flipped through faster, giving illusion of continuous smoothly flowing pictures. Moving pictures, studying of motion, were making rapid advancements. The camera obscura allowed one person to view through the pinhole, the Kinetoscope showed moving pictures to groups of people, further encouraging exploring different ways of connecting pictures. The admission for shows cost one penny. In France the LumiA? re brothers created the first projection device, the CinAÂ ©matographe (1895). (The Columbia Encyclopedia) It was not long before moving pictures were in great demand. People loved the entertainment, and movie houses were being built at an alarming rate. Today, movies and movie technology shows no signs of slowing down. The camera served as a link between art paintings and audio recordings. It is the middle point that transformed paintings into multiple copies of still photographs and added sound to it, eventually named film and television movies. Recordings Paintings existed from the beginning of time. The camera was used by artists to view possibilities of looking at their paintings. During the time the camera was continuously being experimented with, musicians were fine tuning audio recordings. Someone found a way to put a combination of photographs into an aesthetic flowing sequence, in a pattern that tells a complete story. After the photographs became a series of one long continuous moving picture, someone added sound. Paintings, cameras, scriptwriting and recordings are the historical events that created film and television entertainment. All films, videos, and most television programs are, before they become anything else, recordings. (Watson 1990, 14) Film and television are photographs that move adding singing or talking audible voices. Sound quality used in film and television are equally important to putting together a show that is visually pleasing, holding audience as much as the lighting, designing, blocking, wardrobe, makeup and sequence of films. In the early 1900s, recordings were external devices played along with the film or television. Technologys ability putting motion into a series of photographs, showing the pictures in motion were not yet capable of recording the actors voices. Some television companies were using this technique as late as the seventies. If the actor’s prerecorded audio voices were offset from the video only fractions of a second, the inaccurate timing was visible to the audience. The actor was speaking and the words the actor was saying were heard before or after the audience could see him or her saying it. The popular Broadway musical, Singing in the Rain, released in the 1950’s shows audible One of the main points of the play tells how recordings were first incorporated into making complete films and television, how movies went from silent films to speaking films. One of the main characters was a very attractive dumb blonde lacking vocal skills. The studio gave her only nonspeaking roles, later attempted to work with her on her voice, experimenting with frustrating recording techniques. The point was to show how nonvisible audio determines visuality of the movie. External prerecorded devices are used, of course exaggerated into entertaining comedy, resulting in the woman’s voice getting mixed up with the acting parts of the male actors voice. The importance of sound quality to film and television comes together at the end of the movie, when a voice double is discovered. The first lesson one learns almost immediately after undertaking to write a comprehensive and critically weighed history of the American sound film is that one can never finish; one can only stop. (Sarris 1998, 3) Audible recordings were the last additions to completing the making of the films. Once added, limitations of film were lifted, allowing more options for visual enhancement for moving pictures. Voice projections, embellishments, sound effects give characters in the moving photographs personality, bringing the person shown in the picture or written in the book to life. Today, making silent full-length movies are not even considered. Art Consciously and unconsciously, artists borrow plots, characters, symbols, themes, interests, generic forms, ways of seeing, feeling and thinking. (Watson 1990, 98) Artist of today borrow from other artists, but the ones who invented art history are the masterminds and the reasons for the existence of film and television. Everything started with artists pictures, their drawings and probably the earliest story books. When someone decided to add movement to these pictures, it was determined music would give these pictures a stronger identity. The most popular films, television programs used borrowed themes from art legends. The most advanced filming techniques used today, originally began when there were no such thing as electricity, such as the camera obscura. The addition of sound to film originated with Pythagoras numbering system when studying the octaves of the universe. Impressions are not dependent on mathematical accuracy however, but intermittent imagery. (Watson 1990, 82) Images are indeed the visual effects carrying story lines from the beginning to the end in films, movies and television. When nonspeaking films were first invented in the 1920s, the audience had no idea of the visual affects produced by the background technology used to make the film. It was to the advantage to the technicians to study such techniques because it was cost effective. Today, the general public paying audiences may not understand the techniques behind movie making, but they can certainly see the lack of use of techniques. The first film and television developers were well aware of the importance of images to successful films and television programs. The whole idea behind films and television was moving images. Many of these moving images were borrowed from the artists from the past, or the theme of the movie implied a famous painting. Abstract art was considered to be a meaningless combination of colors. Use of coloring combinations makes images stand out and get noticed. Art paintings are the beginnings of the study of film and television productions. Finding a way to produce multiple pictures and putting these multiple pictures into motion pictures are the backbone of films and movies. Historical points sell. They give the audience a familiarity or a connection to the past. Perhaps, subconsciously historical images repeated in current films bring them back to a time in their life when they first studied these artists. Whatever the reason for the success, it works. Works Cited Camera. 2007. In The Columbia Encyclopedia 6th ed. , edited by Lagasse, Paul. New York: Columbia University Press. http://www. questia. com/PM. qst? a=od=112849953 (accessed March 16, 2008). Motion Pictures. 2007. In The Columbia Encyclopedia 6th ed. , edited by Lagasse, Paul. New York: Columbia University Press. http://www. questia. com/PM. qst? a=od=112874771 (accessed March 16, 2008). Sarris, Andrew. 1998. You Aint Heard Nothin Yet: The American Talking Film: History Memory, 1927-1949. New York: Oxford University Press. http://www. questia. com/PM. qst? a=od=24355309. Watson, Robert. 1990. Film and Television in Education: An Aesthetic Approach to the Moving Image. London: Falmer Press. http://www. questia. com/PM. qst? a=od=103505179.

Luxury Brand Is An Illusion Cultural Studies Essay

Luxury Brand Is An Illusion Cultural Studies Essay What is a luxury fashion brand? To understand the luxury we have to have a taste for it. Hallmark of the taste re ­sts in sensitivity, from feelings. Every one has a different taste, but it is indispensable for eve ­ryone. Someone has a taste of luxury, and he can not afford to buy cheap thinks. Luxury brands work on an equal basis. We are not born with the right taste as well as there are no born masters in the right taste for fashion. Perfect luxury fashion brand consist of many ele ­ments, as a result of harmony. People wear different brands to express their personal style but also social and class relationships. Luxury brand can help them to be on higher social level, but is it true? Someone can buy one luxury model and to imersonate for rich people in the upper class. A lot of people can buy a Louis Vuitton bag, because it is the Louis Vuitton bag. They do not buy it, because of the quality. These people buy it because of the brand. But it everything depends on the taste, someone will buy the bag because of the quality, another one, because of the brand. The purpose of this dissertation is to clarify the identity and advertisement of the brands and to find out how they make the luxury illusion. The thesis traces the basic growth of the luxury. It depicts not only the growth of the luxury, but mainly the luxury fashion brands as Louis Vuitton, Gucci, Dolce Gabbana and Chanel. Their brand image, advertisement and placement in the luxury world. Buying the luxury products can represent that less people use to buy luxury products comparing to products concerning the physiologic needs. Paradoxically, the luxury products have become the property of the general public. Every star has a connection with monogram LV. Why this or the other luxury brands change the world? Why everyone want to be stigmatizing by the logo LV? To own the luxury Vuitton bag is a dream of a lot of women. It can be fetisch, prestige, snobbery, fashion, lust for luxury, quality or just not to be different from the other world. Vuitton is the McDonalds of the luxury industry, says Dana Thomas The logo LV is known worldwide as the logo of McDonald ´s. 2. The concept of luxury What is the definition of luxury? The perception of luxury is relative. People from various cultures can define luxury differently. The role of the luxury has been important from the beginning of civilisation as it is in modern society. Earlier, the usage of luxury was confined to the elite classes. The meaning of luxury was pretty clear. The elite classes could be defined as luxury, whatever the poor. Nowdays, it is often interpreting luxury as a phenomenon structured by rivalry for social position and social rivality. Therefor the luxury for some people may be ordinary for othrers. Luxury evokes feelings of uniqueness and exclusivity, and is characterised by products of high quality, controlled distribution and premium pricing (Okonkwo, 2009). Luxury can be also defined by something expensive and extravagant. According to Tungate (2009) theluxury can be a basic human need. People want to taste the luxury. The luxury brand endeavour to connect contrary requirements: to continue with tradition and innovation, to be authentic and at the same time to be modern. The emphasis is placed on dynamic development of the brands and primary demand for renovation and creativity. Luxury brands play an everyday role in our live. But if the luxury good can be found everywhere it loses its exclusivity and becomes ordinary. à ¢Ã¢â€š ¬Ã… ¾The current definition of a brand has however evolved from marks, names, logos and shapes to elaborate marketing development and strategies. The result is the creation of something powerful and consistent, which has the ability to produce emotional and psychological attachment with consumers and financial value for the brand owner. (Okonkwo, 2007:9) The luxury fashion brand is created by marketing communication, an excellent quality of the product and fashionability. Louis Vuitton, Chanel, Gucci and Dolce Gabbana are very well established and succesful luxury brands.The primacies between luxuries keep the Louis Vuitton form the beggining of origin, without questions. Brand image Brand concept/identity We are what we buy, so for some of us fashion is way to express identity. Hancock, 2009 Okonkwo (2009) proposes that the brand can not be created only by name. In implication the branding concept depend on customers their feelings and perceptions from different messages from each brand. She also introduced that the brand concept and name are the main elements of the identity. The concept could be inconquerable and catchy for customers. The traditional brand concept should be always related to logo, sign or label for physical differentiation. Okonkwo defined luxury fashion brand as brand strenght, differentation, exclusivity, innovation, product craftmanship and precision, premium pricing and high quality. Brand concept and image is essentially how the consumers perceive the brand identity. The brand image is an important for consumers, how they feel about a company. Two men and one vision If Cinderella ever needed to replace her fairy godmother, she would call Dolce Gabbana. This design team creates products that sparkle and has managed to change the staunch and uptight image of luxury fashion, making it fun and exciting for everyone. (Hancock, 2009:53) In the year 1985 Domenic Dolce and Stefano Gabbana have gone down to the fashion scene. The connection of sociable Stefan and more serious and sedulous Domenic began in 1980 when they met in the design company when they worked. Their relation full of emotion, passion and love in fashion created the key of their succes. Stefano loves colours and patterns. While Domenico loves sharp cut shapes and a perfect style. Their brand shows lifestyle of modern live on the based of tradition. Dolce Gabbana has very strong brand image. Dolce Gabbana ´s advertising campaigns have added to their controversial image. (Hancock, 2009:54) Their identity celebrates women and their sexiness, although they are homosexuals. Hancock (2009) states that the stories of this brand are intended for people who were not expected to wear the luxury fashion. It can be for unusual people who do not wear the brand, but their own image. Dolce Gabbana branding story is about taking the nontraditional fashion costumer and demonstrating how they can be stylish and sophisticated in their own way. (Hancock, 2009:53) According to Hancock, Domenico and Stefan are sometimes part of their own advertisements and campaigns as models. They want to reflect the spirit, reputation and image of the brand. Gucci Italian named Guccio Gucci had a passion for horse, from this reason he decided to establish a business with leather accesories designate for the purpose of riding horse, in 1921. While Guccio attend his passion throughout his life, his three sons aspired along something bigger and more succesful. For several years the Gucci brand became famous. The brand had a brilliant and classic identity represented with elegance and style. Until then Tom Ford became the creative director. He had a major influence of Gucci ´s succes, he radically change it from base. With Tom Fords vision Guccis image was reinvented. Ford has displayed highly sexual images through his design, fashion shows and advertising. The importance of the Gucci brand positioning is that is distinctive and has an aura of exclusivity amongst its target audience. Gucci has a wide range of products ranging from shoes, watches, jewellery, clothes, perfumes, eyewear, baby wear, home goods (including furniture, bedding and wallpaper), luggage, handbags and gifts (even including gadgets for pets). The brand identity of Gucci can include the double G symbol, the Gucci webbing the red and green pattern, the horse bit, the Gucci ´s signature, the monogram whit the double G symbol and a flower print called the Flora print. Everything from these attributes is visible in each of the collection. Gucci use different promotional strategies than for example Louis Vuitton. Gucci incorporates shocking issues in their marketing strategy to promote brand imagery, Louis Vuitton use celebrity. The image and aura of prestige surrounding Gucci gives added value to the products. This is created through advertising, innovative designers and the whole experience of buying Gucci à ¢Ã¢â€š ¬Ã… ¾A great dress exist just for an instant maximum, until the end of the party. Fashion is all illusion. Appearance is all illusion. And this moment of perception of beauty is what matters most. But this moment goes away, it wears off. Tom Ford Louis Vuitton The history of modern luxury goes down to the foretime. In 1854 Louis Vuitton and his wife established their own company with travelling case. Louis was made famous for crafting the luggage for Napoleon. It is reason why the brand has become synonymous with luggage and in particular handbags. Louis opened his store and established Maison Louis Vuitton. Always a visionary, he invented the first flat trunk, a model that was ingenious, elegant, and strong the first modern luggage. Travelling took on a luxurious attribute. A legend was born. (Pasols, 2007:51) The succes of this brand became immediatelly. (Pasols, 2007:54) Nowdays, the handbags and suitcase Louis Vuitton are rhe symbols of social situation over the world. LV monogram design can be considered as the first brand on the product. It was developed in 1896 to prevent from falsification. Nevertheless Louis Vuitton is the most counterfeit brand in the fashion history. This company carefully cultivates celebrities and had used famous models and actresses in their campaigns. LV has a strong support of brand images. Last ten years was very succesful for Louis Vuitton mainly because of Marc Jacobs, the creative director from 1997. The charismatic designer assumed by simplicity and colour scheme. The principal leather goods lines of Louis Vuitton are: the Monogram line, a historical canvas created in 1896, also available in Monogram vernis, mini, satin, multico and denim; the Damier line in three colours, ebony, blue azur and the Damier Graphite line for men, launched in 2008; the Cuir Epi line, offered in nine colours, the TaÃÆ' ¯ga line for men in four colours (LouisVuitton.com, 2010) The symbol of Louis Vuitton is the monogram that appears on each of the products of Louis Vuitton provides. This symbol has an international success and represents the key symbol of the brand. One point that influences the reputation of LV is their communication and marketing strategy. Louis Vuitton does not use TV and radio to communicate. They publish commercials in fashion magazines, but not in the public places. Chanel Nothing is more beautiful than freedom of the body. (Bott, 2007:28) Emancipated liberal but also angry and egocentric Frenchwoman delivers woman ´s body from corset. Coco Chanel has enforced princip of elegance and simplicity. In 1909 Coco opened her first hatter ´s in Paris. From 1913 she started to produce also fashion and opened fashion houses firstly in spa centers. In 1919 has founded her own butique in Deauville and Biarritz with the financial help of Arthur Capel. The butique is still there. Coco has enriched the fashion world. Chanel ´s iconic symbols are Chanel No. 5, jewelry, and of cource the black dress. The fashion icon Chanel died in 1971, fortunately, her brothers adopted the brand and they have kept the great reputation of Chanel. Succesfull fashion designer Karl Lagerfeld is the creative director from 1983. Lagerfeld has observed the stylish elegance and unconvential themes of famous Coco Chanel. The monogram double C has been still the most famous brand of haute couture. The timeless Chanel brand is a perfect illustration of the house ´s determination and talent for  ´suprising without shocking ´. (Bott,2007:7) Promotion, place of distribution Promotion plays an important role in communicationin luxury fashion idustry. Understandably, one of the main indicators of promotion is advertising. Advertising communicate via message of the brand. Promotion has an enormous influence to costumers, through the images, colourful composition, design and atmosphere of the campaigns and even the store and architecture connected with the luxury brand. Okonkwo, 144 The advertisement of luxury fashion brands is placed mainly in fashion and lifestyle magazines, because of there are the target audience. The stores are also very important for promotion. Stores of these luxury brands are located on expensive high street locations. For example the window of Gucci ´s store portrait a provocative images. But the interior of every luxury fashion brand have a free flow layout as its visually appealing and allows consumers to browse comfortably. Everything including dà ©cor is rich and classic to add to the atmosphere of the store. The sleslaidies are often dressed all in black and ready to assist consumers in any way. Even the security guard is suitably dressed to add to the image. Advertisement Advertisement is all around us. It becomes a strange in marketing communication, psychology and design. It can be a key method in building of identity of luxury brands. It helps to create the illusion of luxury. Design should be about creating the advertisement or campaign with a purpose. In addition, the advertisements of luxury brands are means of communicating the brands ´story, starting from their history and development to their personality and image, products and service (Okonkwo, 2007:145) SEX SELLS Sexual context and provocative pose are in the advertisement for everything nowdays. From parfumes and underwear up to food. But nobody take exception to this. Sex in the advertisement occuring the media. Costumers want to see this. In every fashion magazines is at least one sexy advertisement. The fashion adverts in fashion, or lifestyle magazines are given mainly for woman. These fashion campaigns do not degrade woman as an object for men ´s pleasure.The fashion industry wants to captivate. This kind of advertisement can be shocking, but not original. Dolce Gabbana ´s campaigns go hand in hand with their image. Advertising must reflect a company ´s capability to convey strong brand images to the global market. (Hancock, 2009:65) The controversial campaigns are the key of their succes. Their campaigns tell a story with an Italian character, sensual and unique style. The main illusion of any luxury brand creates the image of various campaigns. The photographer has an enormous influence on the branding process. (Tungate, 2008:103) The photographers create the image that brings the brand to life. (Tungate, 2008:105) Stephen Klein photographed spring campaign for Dolce Gabbana in 2008. The luxury products are defined by the quality and uniquenees. Photos and advertisement from the campaigns could have the quality and uniqueness as well as the products. Steven Klein ´s pictures are original, unrepeatable and unique as Dolce Gabbana. What is the real signification of his work? He is almost perfect master in coloured interpretation of pistures and light moods, dark, erotic, surreal and visual aesthetics. All of these images have an atmosphere and feelings. Klein ´s specialisation of his work can be focused mainly on the colours. The colourful representation of Klein ´s pictures is the one part which makes it perfect. Colorful precision create every detail and tone for the final view. All of these details and tones have their own reason. Most of the campaigns photographed by him make the dramatical colorful impression. Light as the most important component for creating of the photographic image, is one of the fundamental parts for the author ´s handwritten. Play of lights and shadows make the campaign clear and readable. The other significant part for creating of the photographic image is undoubtedly the composition. Particular components create the composition. Campaign for Dolce Gabbana 2004 can be the clear example of the perfect composition. The whole gathering of people and object has never been accidental, rather on the contrary. The composition is very specificly elaborated from the beginning. For viewer the picture is clearly arranged across a lot of components. At the photography are ten people in the space of an attic apartment with various objects. The coloured carpet, pictures on the wall, lamps, books and magazines. Despite of the image is synoptical. In the left part of photography is a man standing next to the window. Later became visible his violent yellow shoes, which is given to the space by view through underneath the table. On the table is another man standing, this time with blue shoes. The blue is given to the space in the composition again. Girls on the sofa have their legs m atted together. Therefor their figures are not deformed. The girl in front of the image is outstanding mainly because of the colourful shoes, which she wears. All of the images and people from the photography sophisticetely look out and the models do not appeal brokenly. The feeling from this campaign can be random people just accidentally met there. The women from Klein ´s photographs have enormous long legs, their countenance is lost in dreams and stress the clothes. The women ´s body is exponentiated by motion. Their gesture should express a specific dynamism and earnestness. The models are often captured in a motion of walk, moving of their hands, or beckward bend. Backswept create an excelent effect the position can be very unnatural, but the issue is more interesting. In Dolce Gabbana 2006 campaign Klein use the powerful motion. The image applies dynamism, however not dramatically. The detail was seeting to model ´s hands, concretely their fingers. It adds the appropriate elegance. The persons are mutually affected and tell a story by this. According to Hancock (2009) each of the ads is a story that increases the brand ´s mysterious image. Hancock also proposes that their campaigns are almost cinematic. Steven Klein as well as Dolce Gabbana has found an inspiration in some celebrities in between we can include Maddona. The woman of a lot of faces, already the whole world admires, has always wanted to be an idol of women and men. Nowdays, Madonna indicates a trend not only in music, but also in fashion and style. And she is inspiration for others. It was a good step to use Madonna as an icon for their campaigns. Madonna created a perfect illusion for the brand in the new campaign 2010. The images should showcase an intimate, real aspect to the ultimate icons life.   She was interprated as a typical Italian, maybe perfect woman, wife and mother. Woman want to be like her, in spite of that it is not real. The whole campaign radiates an energy, Italian temperament and strain. Maddona was portrayed during everydays situation shopping, washing dishes, and other housework. But openely, is it real Madonna? No, it is just the perfect illusion of the new campaign. Another luxury fashion brand with very sexual advertisement is Gucci. Tom Ford started in 1990 as a designer for Gucci. After four years he became the creative director and he had a responsibility about all of the product lines fashion, perfumes, the brand image, advertising and campaigns and even design of shops. Gucci creates controversial advertising such as the promotion of Opium perfume with a naked photo of Sophie Dahl. This caused uproar in Britain and was banned by the advertising standards, as it accounted for a third of all complaints about poster adverts. However this campaign managed to win advertising awards throughout Europe. Gucci under the direction of Tom Ford had a several scandals campaigns. Really good example of the shocking sexual and scandal campaign was spring/summer 2003; model Carmen Kass and logo Gucci in the place where it would not be. She is  pulling down her knickers and showing off body hair shaved into the letter G. This campaign was photographed by Mario Testino. We can give him a name: realism of luxury. He is known for his highly sophisticated, stylish, clear and fresh images; sometimes he used exotical or sexual undertone photos. But he always shock people by his controversial eyeview on the world. Testino shoted more campaigns for Gucci, but the G is the most memorable. Supermodels and sexuality sells Mario Testino worked also for Dolce Gabbana ´s, he shoted the campaign Fragrance. Models from the campaign represent a personality attached to the fragrance. For example Naomi Campbell should represent the star, while Claudia Schiffer should figure the dreamer and Eva Herzigova with Fernando Fernandes figured the players. The other significant photographer for Gucci is Terry Richardson. Richardson ´s lurid, funny, blatantly sexual pictures famously shot on an old Instamatic continue to provoke controversy today. Tungate, 107 Terry was drug addict and punk. Only these facts can be controversial in the contrast with the shiny luxury world. This man likes to take photos of nude models. It is Terry Richardson; he brought a shock, pornography, confrontation, energy and roughness to the fashion photography. The very nude woman wears nothing, just the product, placed between her legs. His images are perverse as this campaiign for Gucci ´s fregnance. Gucci campaign spring 2010 is all customary a part of a coherent themed. The pictures were probably taken in the same environment with the same overall expression. The environment, bright colours and lightening is confusing. It is not absolutely clear what time of the day is. The lightness is focused on models than the rest of the image. It may be an early morning after party, because the models are dressed for occation. Everything from these images has an element of luxury. The campaign is provocative a s most of Gucci ´s adverts. The long legs, sexy pose and dress is lifestyle and glamour as Gucci. CELEBRITIES According to Okonkwo (2007), celebrities play very important role in luxury fashion sector. These icons must be famous around the world, they have to be the best and talented in their field of producing, the personality of the celebrities must reflect the brand and of cource they should look beautiful almost everytime. Therefore the celebrity must not disguise the brand. The brands used the celebrities to make the brand communicating through their message. The icons show a connection with brand and people want to be like them. Other personality attributes that the celebrity may have such as glamour, beauty, talent and style will also be ultimately linked with the brand. (Okonkwo, 2007:160) The brand shows the connection between the celebrities and brand. The gorgeous people in the magazines and on television unconsciously speak to you, telling you that their lifestyle and material possessions like their clothes and accesories can also make you beautiful and help you become a part of their world. (Okonkwo, 2007:7) Louis Vuitton fall/winter campaign 2002 2003 called Faity Tale figured Eva Herzigova as Cinderella. Photographers of this campaign were Mert Alas and Marcus Piggott. (Pasols, 2007:380) The big companies often use big celebrities into their campaigns. When they also used a big photographer for their advertisement, the succes must be guaranteed. Louis Vuitton is not exception. For a few years the famous photographer Annie Liebovitz creates visuals for LV. She has already externalized the actor Catherine Deneve, politics Michaela GorbaÄ ov or the famous tennis couple Steffi Graf and Andrà © Agassi. The face of their campaign in 2008 was also guitarist of Rolling Stones Keith Richards. He looks like timeless man with a wild live. Simultaneously, he is still on the roads, almost an ideal icon. Annie Liebovitz was able to catch the emotion and story in this camapign. The campaign was devoted to trevelling. It should display a way over self knowledge. Jennifer Lopez, Kate Moss, Scarlett Johansson, Diane Kruger, and Uma Thurman have all embodied the Louis Vuitton woman: desirable, elusive, changeable, and elegant, according to fashion and season. (Pasols, 2007:380) Madonna is an icon, so it is clear that she appeard also in Louis Vuitton campaign in 2008. The campaign has an excelent atmosphere as all of the Vuitton ´s campaigns. The atmosphere is like from the old french movie. The smoky bistro, the luxury handbag and a beautiful woman in mini and hight heels it is the other presentation of one of the richnes singer in the world, entirely for different luxury brand. Famous fashion photographer Steven Meisel shoted this pictures. Steven Meisel can be known as a genious of fashion photography. Consequently it is not an accident that he photographed campaigns for Louis Vuitton. The new campaign of LV 2010 was also shoted by this genious. It can looks like the era of celebrities in fashion campaigns is over. Only DolceGabanna used Madonna for their 2010 campaign. However, the other luxury fashion brands went back to the charm of supermodels. Christy Turlington, Karen Elson and Natalia Vodianova are the new faces of LV campaign. Meisel shoted this campaign in atelior in New York. They wanted to show a beauty of women ´s body, diversity and more adult aesthetics. It can be paradoxial that the most influental and luxury brand Louis Vuitton introduced an advertisement, which was consequentlly forbidden. According to Advertising Standard Authority in UK the advertisement could bring the costumers in mistake. The customers could think that all of the Louis Vuitton products are hand made. While, in fact the bags were made on the sewings machines. These ads were made by Oglivy and Mather. There was figured a woman stitching the handle of a handbag, or a woman creating the folds of a wallet. It could look that the women made the handbag by hand, but it was not true. As well as Louis Vuitton, the other luxury brand use celebrity for their campaigns Chanel. Although they have similar marketing strategy many celebrities and supermodels, Chanel is more clasic in the producing of its brand. From the nativity of perfume Chanel no. 5 it became the most famous and the most selling perfume over the world. This famous perfume has everything what is typical for Chanel femininity, courageousness, fashionableness, black and white. However, today it is not just a perfume, it is much more. Chanel No. 5 is part of our collective counsciousness, it represent a legend and exteriorize of luxury. In the new advertising spot actor Audreu Tatou became a sixth muse of Chanel No. 5. She goes in the steps of Vicky Hilbert, Catherine Deneuve, Carole Bouquet, Estelly Warren or Nicole Kidman. Audreu Tatou represents a woman with free and equal mind. She can do what she want, to travel by herself in luxury night train. This spot has an atmosphere of luxury. It is story about man and women, libidinous met in the train.They attract together Chanel No. 5 is killing. In the new campaign for Chanel lighted up the British singer Lilly Allen. Lilly has considered as a muse of Karl Lagerfeld, the creative director of Chanel for a long time, but now she became the icon of Chanel. Karl Lagerfeld photographed this campaign by himself. The campaign is elegant and clasic, black and white, yet the campaign can feel very playful. As I mentioned before, Chanel does not need shock. Therefore Chanel does not produce only classic and elegant advertisement Kate Moss wear only long beads with cap in one of their campaigns. Kate Moss is known for her acces to drugs. In spite of this, she is an icon for pretty much luxury brand. Conclusion This dissertation has aimed to provide a basis explaining of the luxury fashion brands, and the illusion which the luxury create. We buy the luxury fashion as a demonstration of our social situation and desire for recognition. Fashion is a symbol of society. It is probably a tool for satisfaction of our sences. The luxury brands could create the illusion by helps of their tradition. Surely, brands as Louis Vuitton, or Gucci have the aura of luxury deservedly. But sincerely, vast majority of the costumers buy product of this brand on the score of the brand. Luxury fashion is not just about the most faked brands. (Okonkwo, 2007:238) says that definition of luxury can be also a dream for someone. To buy a luxury brand is a way to obtain status and enhance the self, satisfying ego needs. A necessity for consumers buying luxury can be that the products brand image is concurrent with their own self-image. The fashion status and aura of exclusivity is of primary concern to these exclusive luxury brands. The advertisement and campaigns help the brands create the illusion. The advertisement has an enormous influence for people. In the advert are beautiful women, or men, celebrities or icons. It is the dream in hidden reality. And if we talked about luxury fashion brands, the dream is bigger. People want to live in dream as the people from images. It is evident that for example Gucci, Louis Vuitton and Chanel use different promotional strategies. For instance Gucci as well as Dolce Gabbana incorporates controversial and even shocking, sexual issues into their marketing strategy to promote their brand imagery. On the other hand Louis Vuitton use celebrity as their promotion, whereas Chanel especially try to concentrates on the classic and elegant style as mention of history and tradition of this brand. Every brand bring different dream, but it is still dream or illusion. Wheter the luxury brands have a perfect quality, tradition and exlusivity or not, they create the illusion. Ilussion for people who feel better, more luxurious or highly sociable owing to the brand. But maybe why not? Illusion can make the people feel better.

Preventing Alcoholism Essay -- Public Health

Introduction Alcoholism affects all elements of health. Overuse of alcohol affects physical health as it affects the functioning of the liver; mental health as it affects the ability to think clearly and coherently; emotional health as it affects the ability to recognise and express emotions correctly. Social health is affected as alcohol may affect a person’s ability to create and maintain relationships, finally and most importantly it affects societal health as the individual's actions can have an adverse affect on everyone around them. Alcohol related injuries and diseases are the cause of 207, 800 National Health Service (NHS) admissions in 2006 compared to 93, 500 in 1996. ¹ This increase of more than 100% justifies my health promotion topic. Health promotion to reduce the amount of alcohol consumed by the general public could lead to less people admitted to hospital because of falls due to drunkenness, increased liver health, decreases in the number of cases of coronary heart disease, liver disease, hypertension, STIs and unplanned pregnancy. ²,  ³ The locations chosen were the Accident and Emergency Unit in Bradford Royal Infirmary and a local GP. I chose these locations as I felt they were relevant to the promotion of reducing alcohol consumption. If a person fell or was involved in violence while intoxicated, presumably the friends and relatives of potential patients would be in the accident and emergency unit while waiting for their loved one to be treated. They may pick the leaflet up and recognise the quiz involved relates to their loved one and urge them to get help or at least enquire with one of the local help groups. The other leaflet was taken from the local health centre, people who are attending would pr... ...hold a health fair with stalls providing people with information on the adverse affects of drinking, for example a stall taking pictures of people's faces and then showing the ageing effects binge drinking has on their appearance. Works Cited 1. http://news.bbc.co.uk/1/hi/health/7414322.stm Accessed on 04/12/2010 2. http://www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassetts/documents/digitalasset/dh_104854.pdf Accessed on 06/12/2010 3. http://www.nhs.uk/Livewell/alcohol/Pages/Effectsofalcohol.aspx Accessed on 01/12/2010 4. http://www.dhsspsni.gov.uk/new_strategic_direction_for_alcohol_and_drugs_(2006-2011).pdf Accessed on 07/12/2010 5. http://www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassets/documents/digitalasset/dh_079327.pdf Accessed on 07/12/2010 6. http://www.euro.who.int/__data/assets/pdf_file/0009/112896/E93197.pdf Accessed on 07/12/2010